Forget catalogues and showrooms, a new VR experience in Sweden is allowing visitors to explore kitchen spaces in another reality. It points toward a probable future application for the fast-developing tech, allowing customers to digitally tailor their ideal home environments in the virtual world. At a recently opened IKEA Museum in Almhult, Sweden, visitors are exploring new kitchen creations in another reality. The newly installed virtual reality room allows tech fans to stroll around a kitchen, fry up some meatballs, and even tidy up afterwards. They can also change the kitchen's colours and their own perspective. ==RAPHAEL BARTKE, IKEA Museum== Every visitor who comes in here gets the possibility to dive into the virtual reality of this kitchen module. You can fry your meatballs, you can open and close draws, you can interact in the kitchen. You can be in different heights, you can be a cat, very low down to the ground - like am I - and you can also be very tall, two metres. It's achieved using HTC's Vive virtual reality headset and controllers. The motion-sensitive technology gives visitors real-world movement, rather than being stuck motionless in one location. This allows headset wearers to digitally explore certain virtual locations. In this case, easily gauging the lengths, widths and size of various kitchen cabinets. ==RAPHAEL BARTKE, IKEA Museum== One future possibility of virtual reality could be that you have a kitchen planner which then when you have your dream kitchen assembled on the computer, you put the goggles on and you can be in that space straight away, to experience the room inside. Aside from a fun, high-tech experience for visitors, this technology also points toward a probable future application for VR in retail environments such as IKEA's. Limitless virtual environments mean customers can digitally customize and fine-tune their dream kitchen, lounge or bedroom, then experience it through a set of VR goggles. According to recent forecasts by analytics company IHS Markit, consumer spending on virtual reality entertainment will hit US$3.3 billion by 2020. The company projects that VR headset usage will jump from four million in 2015 to 81 million by the end of the decade. TRANSLATED BY:JESSICA OY