Social Media Post Helps Promote Chimei Museum 「哥吉拉公仔」話題夯 奇美博物館秀館藏品

A netizen recently shared a story about how her husband left their home in anger after she gave away his collection of Godzilla toys to a relative. Tainan's Chimei Museum, which has collections of musical instruments, paintings, and specimens, responded to the post and used the opportunity to promote its collections.

Chimei Museum's Natural History and Fossils gallery displays animal taxidermy and fossils, and even has dinosaur eggs. The museum is known for its diverse collections. It recently saw a surge in visitors because of a social media post.

Resident: “I thought it was pretty creative, because it responded to a recent happening and encouraged people to visit the museum.”

Resident: “It was just okay, it responded to a recent happening and I clicked on the link.”

Resident: “I thought it was pretty funny.”

The post in question was on the museum's Facebook. It said that if you have a relative that's a child who likes your dinosaurs, you can lend your dinosaurs to the child to enjoy or build a museum to house the collection for everyone to enjoy. It was in response to a popular post about an incident with Godzilla toys that led to a marriage crisis. As Godzilla resembles a dinosaur, the museum took advantage of this opportunity to promote its collections.

Tsai Hai-kuang, Social Media Editor, Chimei Museum: “Chimei Museum's collections are all from the personal collections of founder Shi Wen-long. He didn't keep his collections to himself for his own enjoyment. Instead, he built a museum to display his collections and share them with everyone. We thought that was a good entry point.”

Shi Wen-long founded Chimei Museum in order to share his private collections with everyone. Now, because of a social media post, many people have become familiar with the museum.

走進奇美博物館標本展廳，包括動物、甚至連恐龍蛋、化石館內全部都有，館藏豐全部都有，館藏豐富。而近期多了許多民眾跟風看展，全部都是因為奇美博物館的小編發文。

民眾說：「我覺得蠻有創意的，對啊，就搭配時事，也可以來這邊看看。」

也有民眾說：「還ok啊，有跟時事搭上，我會點進去看(小編貼文)。」

另一名民眾認為：「我覺得蠻好笑的。」

奇美博物館臉書內容說到，當親戚小孩喜歡恐龍收藏，你可以借給他看或是蓋博物館把收藏給大家看，跟風最近網路上最夯的哥吉拉公仔事件，引發的婚姻危機，尤其哥吉拉怪獸外型又跟恐龍外型相似，館方藉此宣傳館內的收藏。

奇美博物館社群小編蔡海廣指出：「奇美博物館的收藏，其實都源自於許文龍創辦人他私人收藏，只是他自己沒有收起來自己享受就好，而是他蓋了一個博物館，並且讓這些收藏品展示給大眾看，所以我們覺得這是一個很好的切入點。」

雖然館藏只是動物標本常設展，但一般私人收藏品，大多只跟同好分享，不過奇美博物館創辦人許文龍，把私人收藏化身成博物館，讓更多人欣賞，加上網路上的推波助瀾，也讓奇美博物館再次翻紅。