Internet celebrity Li Ke Tai Tai recently collaborated with local company SOFIVA Genomics and promoted their product that allows users to test for cervical cancer at home. The video violates a number of regulations, since the company isn't a pharmacist and the product is categorized as a special purpose product with medical function. The Taipei City Department of Health ruled that the advertisement has violated the Pharmaceutical Affairs Act and has fined SOFIVA Genomics and Li Ke Tai Tai NT$ 200,000 each. This makes Li the first internet celebrity to be fined.
Internet celebrity Li Ke Tai Tai recently published a video that promotes a product from SOFIVA Genomics that allows users to test for cervical cancer at home. The video involves a product with medical purpose and has affiliate link to the company's website. After investigation, the Taipei City Department of Health decided the advertisement has violated articles in the Pharmaceutical Affairs Act and has fined Li Ke Tai Tai and the company NT$ 200,000 each.
The company (SOFIVA Genomics) actually knows that the sale of a medical device requires a permit, but it didn't know its advertisement needs permit as well. Therefore, although the product has no quality issue, it's wrong to advertise it without applying for a permit first.
The Taipei City Department of Health said that, last Friday, SOFIVA Genomics and the manager of Li Ke Tai Tai collaborated with their investigation and presented a formal contract that prove their collaborative relationship. However, SOFIVA Genomics is not a pharmaceutical company and it is not allowed to advertise medications and medical devices. The content of such advertisement, including its literature and images, all must be approved by the city's department of health before the ad can be published. Though the product can be legally sold, the advertisement has violated the law. The department of health therefore decided to fine the company and the internet celebrity NT$ 200,000 each.
Li Ke Tai Tai has talked about her experience using the product in the video. According the explanation from the central government, if one explains the purpose of an advertisement, and the content is aimed at unidentified audience or media, then the action constitutes advertising.
The Taipei City Department of Health said that it has asked Li Ke Tai Tai to remove the video last week, and will mail her the verdict next Monday. The department also reminds the public that self-testing of cervical cancer might not yield accurate results, and that those who are unsure about their condition should get tested at hospitals.