Traditional Stationery Market Shrinks due to Low Birth Rate|傳統文具業衰退 創新產品吸睛更吸金
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The market for traditional stationery has shrunk by 5 to 10 percent every year, due to the low birthrate and people's increasing reliance on digital tools. Industry professionals say they have to keep coming up with new and creative products with DIY elements to stimulate consumption.
Single serve coffee machines have greatly simplified the coffee-making process. However, the easy-to-use machine has brought with it the problem of thrown away coffee pods. Thankfully, the pods are made out of aluminum, which is a reusable material. A stationery brand from Switzerland has worked with local coffee machine makers in order to make ball pens out of coffee pod shells. Each pens sells for NT$1,320.
The ball pens are made out of coffee pod shells that have been thrown away. After the pods are put into different categories, they will be melted and reshaped into pieces of aluminum.
Spraying different colors onto a white handkerchief allows the user to create their own color patterns. A local brand is promoting a new type of DIY handkerchief at the ongoing stationery exhibition in Taipei. The brand is aimed at potential buyers that are outside the student demographic.
The market for traditional stationery is shrinking, therefore we need to make up for the loss somehow. The biggest hit to the market took place roughly three years ago when the effect of low birthrate was first beginning to emerge.
Local stationery retailers have said that the total sales volume of traditional stationery has fallen by 5 percent to 10 percent each year. A so-called "Juice Pen" is able to draw different bright and glitter colors on even black paper. The new type of pen is the latest product from a century-old Japanese brand. Stationery industry professionals have said that they must keep innovating and coming up with new products in order to deal with the fast-changing market.
