FORCIBLE REMOVAL CONTROVERSY RESULTS IN UNITED' LOSE OF US$600M IN VALUE|強拖乘客下機股價重挫 聯航蒸發6億美元

Meanwhile, United Airlines CEO Oscar Munoz delivered a belated apology after the forcible removal of a passenger led to a full-blown PR fiasco and sent the company's stock price toppling. 69-year-old Vietnam-born doctor David Dao was violently dragged off from the airplane by Chicago aviation officers; the video went viral over the internet and sparked outrage and controversy. ==UNITED AIRLINES PASSENGER== It definitely was ridiculous. It shouldn't have happened. That was awful. The United Airlines CEO Oscar Munoz has recently being named as "Communicator of the Year" by PR Week. Munoz defended his employees for following procedure and the forced removal of the disruptive and belligerent passenger. Munoz's statement drew protests from Asian communities, especially from the Chinese and Vietnamese. The stock price for the United Airlines plunged 6.3% in pre-market trading on April 11, the company has lost US$600 million from its US$22 billion assets. CEO Munoz later that night issued another statement saying that he is apologetic and no one should ever be mistreated that way. ==JEREMY STRETCH Head of FX Strategy, CIBC== Maintaining load factors is very important in order to maintain profitability in a sector where margins are incredibly thin. ==JOE SCHWIETERMAN Professor, DePaul University== The passenger did have the right to stay on the airplane, really. Airlines have the right to bump people with compensation. Although it's legal for airlines to oversell tickets and compensate passenger prior to boarding airplane. But United Airlines were trying to remove four passengers after all passenger got on board. The incident has provoked controversies and debates. The damages made to the United Airlines reputations are irrevocable. TRANSLATED BY：ANTHONY LIN 美國聯合航空超賣機位，強拉一名69歲的亞裔乘客下飛機，影片曝光引發公憤，執行長孟努斯第一時間表態力挺員工，引發空前的公關危機。聯航股價11號重挫，市值蒸發六億美元，迫使孟努斯二度道歉。 69歲越南裔的醫師陶大衛，被芝加哥航空安全官員拖下飛機，滿臉是血的畫面在網路上瘋傳，引發議論。 ==聯航乘客 考克斯== 這絕對太荒謬了 不該發生這種事 很糟 近日被美國媒體PR Week選為「年度最佳溝通者」的聯航執行長孟努斯，事發第一時間提油救火，稱員工按照準則做事，重新安排一名滋擾又好鬥乘客的行程，公司將會力挺，引發公關災難，抵制聲浪，諷刺貼文灌爆網路，亞裔人士以及中國越南網民尤為憤怒。 聯航股價11號盤前重跌6.3%，當日收盤跌幅為2.8%，市值220億的公司一口氣蒸發了6億美元。孟努斯當天稍晚再發聲明，表示對這起事件感到憤怒、生氣、失望，對於所發生的一切表達最深的歉意、承諾永遠不會再發生。 ==財經策略師 史崔齊== 盡量把位子坐滿是很重要的 才能確保獲利 現在航空業利潤很薄 ==帝博大學教授 史威特曼== 乘客無權要求留在飛機上 這是真的 航空公司有權以合理賠償 把乘客擠出名單 航空公司超賣機票是合法的，也有權在客滿的情況下，以合理補償不讓乘客搭上飛機，但這次聯航是讓乘客全部登機後，才臨時決定空出四個機位，隨機要求乘客讓位，雖然機長有權要求任何乘客下飛機，但像罪犯一樣強拉下機的做法的確罕見也有爭議，賠了商譽形象，無形損失難以彌補。 記者施慧中報導