Taichung Constructors Hanging Fake Signs to Drive Sales 台中新建案店面掛滿模仿招牌吸引買氣

發布時間：2020/12/2 20:36 更新時間：2020/12/3 20:33

C. Chuang

A constructor in Taichung recently sought to drive sales by hanging signs for convenience stores and beverage shops on the ground floor shop to make the building appear to be very functional and have the potential to become commercial streets. But taking a closer look, these business names are either misspelled or the logos bear a resemblance to actual ones. Another constructor was even reported by residents and fined for hanging up an aesthetic medicine clinic signboard.

There are signs advertising the various businesses located on the ground floor of this building. There are signs for a convenience store, a beverage shop, and a mobile phone store. A closer look reveals the business names are either misspelled or the logos bear a resemblance to actual ones. Many people were confused.

It's a marketing tactic by the constructor.

I thought it was great that all these shops were opening, since it would make things more convenient. (And then?) And then I found out they were all lies.

Despite the signs, the spaces were not actually occupied. The signs were not real either. This building is located in Taichung's Nantun District near Ling Tung University. There are numerous construction projects in the area. Some are under construction, while others are completed. A nearby realtor says the market is very competitive, so constructors are trying to make their buildings appear to be very functional and show the locations have the potential to become commercial streets.

The Lingtung area's two biggest advantages are transportation convenience and job opportunities. They're trying to show that this area has a lot of commercial potential, and that stores can be profitable.

Realtors say Nantun District was considered to be the outskirts in the past, but then a precision machinery park was built, driving the real estate market. National Freeway No. 1 is also nearby. The current housing price is about NT$220,000 to NT$230,000 per ping, which is accessible for first-time buyers. Meanwhile, the constructor of a new building located in the same district hung up a sign for an aesthetic medicine clinic. The sign violated the Medical Care Act.

Non-medical institutions cannot use the names of medical institutions. Violations are fined NT$50,000 to NT$250,000.

The city's Health Bureau requested the constructor to take down the sign and fined it. The maximum fine is NT$250,000. Constructors are using various tactics to drive sales, so buyers are reminded to do their homework.

整排的透天店面，一樓招牌都已經掛好。看起來有超商，飲料店，還有手機通訊通通有。但仔細一看，招牌和知名飲料店，機車廠牌，超商不是差一個字，就是看起來好像，讓民眾看得一頭霧水。

民眾表示：「建商的，要賣出的噱頭啦！」

民眾表示：「想說，怎麼會開店？很好呀！很方便，很便利。（結果呢？) 結果是騙人的。」

不僅店面根本沒營業，招牌也都是模仿的。這裡是台中南屯區嶺東科大附近，附近建案林立，有的正在蓋，有的已經蓋好完售。附近房仲表示，附近房市很競爭，建商想要營造生活機能好，營造未來有成為商店街的潛力。

房仲經理劉家達表示：「交通的部分，跟就業的部分，是嶺東這個地方的兩大特色。要塑造出未來這邊的消費能力，是很好的狀況，這邊的店面，也都可以有很好的效益。」

房仲分析，以往南屯區被視為邊陲地帶，但精密園區設立，帶動房市需求，加上鄰近國道一號和快速道路，房市成交價大約落在每坪22-23萬，首購族入手相對容易，也帶動房市競爭。而在南屯區另一處新建大樓，一樓則是掛上醫美診所招牌，但已經違反醫療法。

台中市衛生局醫管科長楊惠如表示：「非醫療機構，不得使用醫療機構的名稱。違法的話，就處新台幣5萬以上、25萬以下罰鍰。」

台中市衛生局到場查核，要求業者撤下招牌，也將對建商進行開罰，最高可處25萬元。為了刺激買氣業者各出奇招，但消費者下手之前，還是得冷靜判斷。