ICONIC HOLLYWOOD SIGN STARTED AS REAL ESTATE ADVERT|全球電影夢工廠"好萊塢" 洛城百年經典地標

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At this year's Academy Awards, 'La La Land', the film that celebrates Hollywood as a land of dreams, won six awards. Speaking of Hollywood, the world famous Hollywood Sign above Los Angeles remains an iconic symbol of the 'City of Angels'. However, the sign was also a frequent target of pranks and vandalism. To prevent this, a security system has been installed to deter vandalism.
Hollywood Sign was installed in 1923 as a huge advertisement for the real estate development, Hollywoodland, today the iconic letters spell out opportunity and a place to fulfill dreams around the world.
==LEO BRAUDY, author of "The Hollywood Sign"==
It really becomes iconic back in the 1970's when people start getting worried about the fact that it's deteriorating. And in the 1970s, this is the first time, it's really interesting, that around the world, pictures of the deteriorating sign appear in local newspapers so there is all of a sudden the idea, it's about the idea of Hollywood, the concept of Hollywood as a place and the sign as a symbol of that kind of aspiration, it's high up on a hill, can I climb to get there, can I be a star?"
In 1973, it was declared a historical landmark. Today, the sign is four stories high, 450 feet long and weighs 480,000 pounds. Its surveillance system is composed of multiple cameras, some thermal and others infra red, capable of seeing at night. Since 1983, The Hollywood Sign Trust has spent $725,000 in security cameras and surveillance systems and fencing to keep people away from the sign.
==MARTY SHELTON, Hollywood Sign Trust==
We do get graffiti which we have to take care of graffiti off the sign which is common to L.A.
Shelton says the sign is important to the entire world as requests come in from every continent to use its image. The Trust is in charge of all licensing rights to ensure its image is not disrespected. For many people Hollywood also represents glamour and romance. Raphael Macagnan and Kara Amano are getting married and moving to Sydney, Australia to begin their new life, so they felt they had to make their first and final trip up to the sign as a final goodbye to L.A.
==KARA AMANO, visitor to Hollywood Sign==
You know, we did long distance for a while, so to come up together with him from Brazil, to finally be together, and say one final goodbye to LA is really nice.
It is illegal to trespass on the sign itself. For those wanting to head up, there are hiking paths on the website hollywoodsign.org suggesting the legal ways to get to the sign itself and behind the sign.
TRANSLATED BY:JESSICA OY