Ministry of culture mulls measures to stimulate domestic publishing industry / 圖書統一定價振興出版? 民眾.書商多反對　　　　　　　　　　

The domestic publishing industry is in difficult straits. The Ministry of Culture commissioned a study to see if the implementation of a unified pricing for books could revitalize the publishing industry. 30 percent of consumers said that if implemented, they will buy books, but nearly 30 percent of the publishing industry do not support this and say that it needs to wait until the economy warms up to discuss the issues. If you want to buy books, but also want a bargain, physical and online bookstores have different discounts. The booksellers' discount price war may make the publishing industry situation worse. The Ministry of Culture proposed a unified book price system. It intends to enact legislation to stipulate that new books can only be discounted to a certain extent, within a certain period of time, reducing the impact of the discount war. It has asked analysts to research this. ==LIN CHUN-HUNG Industrial Economics Department Professor, Tamkang University== With less discounts, the number of books sold would certainly drop at first, but the increase in price per book will offset and even exceed the loss. Therefore, publishers should see an increase in revenue. If the system is implemented, 36 percent of consumers said they would still buy books, but nearly 30 percent would choose to limit the use of books, or borrow them.Thirty percent of the industry itself supports the move, but some think that they should wait for the economy to become stronger before deciding on such an issue, while 28 percent do not support the move. ==LI PEI-JU Publishers' Association of the Republic of China Director== I think the system will be hard to implement. Instead we should channel our attention and resources to rediscover the power of reading and promoting a reading culture. ==CHUANG SHIH-HSIEN Assistant Vice President, Acmebooks== I think the new pricing system will benefit local content creaters such as illustrators and writers. It would even benefit publishers, too. ==LIN JIN-BIN Board Director, CSBCA== Some plushers now calculate royalties based on actual sales price. In the past, bookstores mostly offered 5% off. Now discounts start at 21%. That's a huge difference for writers. Analysts think that the difference in response in the industry is because of the fact that, if this is implemented, there must be some exceptions in the legal provisions. Book coupons or book tax credit, and exemption from value-added business tax, may also have positive results. The Ministry of Culture said that it would collect views from all sectors as a reference for any policy and would not make any decision soon. TRANSLATED BY：CLARE LEAR 想買好書，也想撿便宜，到實體書店，或是網路書店找找，會有不同折扣。但書商大打折扣戰，卻可能使得出版產業經營更惡化。文化部提出「圖書定價銷售制度」，打算透過立法，來規定新書在一定時間內，最多只能打出一定程度折扣，降低折扣戰衝擊，並委託學者進行相關研究。 ==淡江大學產經系教授 林俊宏== 只要(價格)調高 它一開始 它一定是購買率 購買的數量一定是減少 減少了一點點 那麼對業者來講 因為它單價比較高 可是它 購買量減少一點點 對業者來講 他收入會增加 研究團隊表示，如果制度實施，有36%的消費者表示，還是會照買書，但卻也有近30%會選擇過限制期、或是用借的方式。對於業者來說，則是有30%以上支持，但也有人認為要等景氣回溫再說，另外還有28%不支持。 ==中華民國圖書出版事業協會理事 李沛儒== 我覺得這個定價制度 會窒礙難行 我們應該把企業的力量 灌注到 我們的閱讀的力量裡面來 第二個部分 我們就是要提振閱讀的風氣 ==世一文化事業協理 莊士賢== 我覺得這個定價制度出來的話 我相信對台灣本土的繪者 作者的部分 甚至到出版社 它其實會有更多的一個空間 ==中華民國圖書發行協進會理事長 林敬彬== 現在已經有部份的出版社 實施是用實際銷售價格 來結算版稅的 書店 原本賣95折 它現在一起跳就是79折 這樣子差了多少 業者反應不一，而學者認為，如果真要上路，在條文上必須有部分的例外條件寬限，而圖書禮券或是購書抵稅、免徵加值營業稅，可能也會有不錯效果。文化部對此表示，將各界意見蒐集好，後續會當成政策研擬的方向參考，不會這麼快就有定論。 記者 曹晏郡 吳其昌 台北報導