TOUR INDUSTRY HOPE TO ENHANCE OVERALL TOURISM QUALITY|旅行業盼充實觀光軟硬體 吸引外來客源

As the number of Chinese visitors to Taiwan dwindled, the government has decided to undertake an NT$300 million promotion plan to boost the domestic tourism market. However, hotel businesses in Kaohsiung believe that subsidies will not be of much help. Some travel agencies believe that the money should not be given just to businesses that cater to Chinese tourists but should instead be invested in enhancing the overall quality of the tourism industry in order to help Taiwan become a more attractive destination for foreign tourists. Sizihwan used to be a favorite destination among Chinese tourists, but now only a few tourists are spotted here. The occupancy rate for hotels in this area that cater to Chinese tour groups has been in decline since Aug. The government's promotion plan is well-intentioned, but its effectiveness is dubious. ==HUNG SHU-CHEN, Kaohsiung hotel marketing executive== Travel agencies are a key factor. Hotels businesses like ours have to rely on travel agencies. I think the policy may be helpful, but maybe not much. Hotels are now working to attract more tourists from Japan and South East Asia. They don't have confidence in the domestic tourism business. In Taitung, travel agencies don't believe the promotion plan will work, either. ==HSU CHUNG-TE, Taitung travel agency== The subsidies are only given to tour operators for Chinese tourists. In the hardest hit disaster areas, especially Taitung, Chinese tour groups are not our main customer base. However, we have suffered the most. Some travel agencies targeting Chinese tour groups said that the domestic tourism market is very difficult for them to enter because most Taiwanese prefer to travel on their own. Sun Moon Lake was also a popular scenic spot and heavily impacted by the lack of Chinese tourists. ==HOTEL OPERATOR Sun Moon Lake == We hope that the NT$300 million budget is used to benefit both tourists and the industry, creating a win-win solution for all. ==MR. CHOU, Nantou tourism industry staff== Subsidies are always helpful for businesses. The government's promotion plan to boost the tourism industry has not been well received by the industry since businesses believe that a long-term solution is needed to attract more foreign tourists. TRANSLATED BY：CHRISTINA LIU 陸客來台人數銳減，政府端出3億補助大餅，要提振國旅市場，不過，高雄飯店業者認為，主要補助旅行團，對他們幫助有限，另外也有其他旅行業者批評，為何針對專營陸客團的旅行社來補助，不如把錢拿來充實觀光軟硬體，吸引更多外來觀光客，增加消費力更有幫助。 曾經是陸客團最愛的西子灣，風光不再，剩下零星觀光客，連帶專接陸客團的飯店，住房率從八月開始下滑，上個月陸客團更只剩300人入住，眼看政府端出3億補助大餅，雖說是美意，但恐怕看得到吃不到。 ==高雄飯店行銷總監 洪淑貞== 有時候是因為旅行社的關係 我們這種飯店業界 可能也要靠旅行社 所以變成說 我相信會有幫助一點點 但是應該或許不大 飯店業者自食其力，積極拓展日本、東南亞客源，對國旅市場信心缺乏，同樣被列為重災區補助對象的台東旅行社業者，也不看好振興政策。 ==台東旅行社業者 徐仲德== 補助的對象只有針對是 接待陸客團的旅遊業者 尤其是在我們這幾個 比較重的重災區 尤其台東來講 大多數都沒有接陸客團 但是相對的影響卻是非常的大 另外，高雄專營陸客團的旅行社私下表示，轉型國旅團，涉獵經營層面不同，而且國人偏好自由行，難以再介入國旅市場，至於，過去陸客團必到的日月潭，同樣大受衝擊，搭船碼頭不再人擠人，業者則認為補助能創造雙贏。 ==日月潭旅館業者== 我們希望把三億的經費 能花在有利於遊客也有利於業者 我們都有雙贏的機會是更好 ==南投觀光業者 周先生== 他提供補助的話 對業者也是一個不無小補 擴大國旅方案，拯救觀光產業，但業者普遍不看好，他們認為長期來看，還是需要吸引外來觀光客，才有幫助。 記者 綜合報導