Grouper French Fries Sparked Controversy for Copying 陳其邁促銷在地石斑薯條 卻涉抄襲日本

In order to help grouper fish farmers that have been oppressed by China's import prohibition, Kaohsiung Mayor Chen Chi-mai recently promoted online grouper French fries made by local farmers. However, netizens questioned that the product named Jagarico is a copy of the French fries product made by Japanese snack brand Calbee. Upon this news, the producer immediately apologized and took the product down.


To boost tourism, Kaohsiung Mayor Chen Chi-mai ate red bean shaved ice under the blazing sun at the Black Sand Festival and Beer Carnival in Cijin on July 6. However, his recent promotion of groupers, posting local producer's grouper French fries pictures online, is being questioned that the product name is copied from a Japanese snack.

Chen Chi-mai, Kaohsiung City Mayor: “The producer already apologized and admitted their mistake, and recalled as well as removed off the shelves all products. Our original intention was to help our grouper fishermen so that they can have better sales channels.”

It is reported that the copied product is named Jagarico from a Japanese snack brand Calbee. The Taipei Economic and Cultural Representative Office in Japan stated online that this Taiwanese product is grouper-flavored Jagarico; hence netizens believed that this may be misinforming people that it is a Calbee product. After the news hit, the producer immediately made a public apology statement on its website.

Mr. Su, Fish Enterprise President: “The product name is still called Grouper French fries; that is our "main product name." The other one is sort of a "nickname." But it is our negligence that this mistake happened, so even though troublesome, we immediately took the products off the shelves. We also informed other channels to recall them as soon as practicable.”

Due to China's import prohibition, Taiwan grouper farmers and the government have been racking their brains to find ways to promote and sell the groupers. Yet in the midst of the thesis plagiarism crisis of Hsinchu County Mayor Lin Chi-chien, Kaohsiung grouper product also falls into a product name copy controversy.  

 

 

 

 

大太陽底下大啖紅豆冰,高雄市長陳其邁6日上午到旗津,為黑沙玩藝節及啤酒嘉年華宣傳,拉抬觀光人氣。為都市活動或名產行銷也是市長的工作,但陳其邁日前為行銷石斑PO出業者推出的石斑薯條照片,卻被質疑商品名字抄襲。

 

高雄市長陳其邁說:「那他(業者)已經道歉,承認錯誤,也回收下架所有的商品。我們出發點是希望說,能夠幫助我們的漁民,讓我們石斑的漁民大家能夠有一個更好的通路。」

 

據了解,被抄襲的是日本零食品牌Calbee旗下的薯條產品 「じゃがりこ」(Jagarico),台北駐日經濟文化代表處在網路宣傳時,寫它是石斑口味的「じゃがりこ」,網友認為這會讓人誤會這是Calbee的產品,消息傳開後,業者也趕緊在官網上張貼道歉聲明。

魚社長蘇姓業者說:「產品名稱還是叫做酷博魚薯條,那個才是我們的主要的名字,那句話可能就是副標的概念,不小心鬧出這個風波,也是蠻傷腦筋的,我們就馬上下架了,有些通路我們也是趕快聯繫、趕快回收。」

 

台灣石斑因中國禁運而受挫,讓政府跟業者想盡辦法行銷、謀出路,但正值民進黨新竹縣長林智堅,陷入論文疑似抄襲風波之時,沒想到高雄石斑產品同樣陷入抄襲爭議。

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