KAOHSIUNG CITY WORKS ON LOCAL PRODUCT PROMOTION|拚南向 高市府.東南亞行動電商簽合作備忘

The Kaohsiung City Government has signed an MOU with Southeast Asian mobile commerce operators recently to promote local products in Southeast Asia. A CEO of a local company believed that promoting brand image is the key. These facial masks were locally developed and are produced in Kaohsiung. After its successful launch in Europe, the company started to sell its products in Southeast Asia in 2015. ==JOHN LEE, CEO, Timeless Truth Mask== We have been testing the market for a while. I think many people in Southeast Asian countries are curious about Taiwanese brands. They are quite interested in Taiwanese brands. On June 23, the Kaohsiung City Government announced its cooperation with Southeast Asian E-commerce operators to launch a customer-to-customer platform for local industries. ==VINCENT TSENG Dir.-Gen., Economic Devmnt. Bur., Kaohsiung City Govt.== These operators are very experienced in selling their products. They know what type of customers will be interested in our products and how to promote our products. Although knowing Southeast Asia's E-commerce market will help identify strategies, John Lee, who had experienced setbacks with E-commerce, stated that promoting brand image matters more. ==JOHN LEE CEO, Timeless Truth Mask== We've had some setbacks with the B-to-B-to-C model in Taiwan's E-commerce market. Because of the lessons we had, we believe that we should start with physical channels in Southeast Asia. Some suggested that those interested in going south start with Southeast Asian migrant workers in Taiwan to test the water for their products. Translated By LUKE CHIANG 政府推新南向政策,高雄市政府和東南亞行動電商,近日簽定了合作備忘錄,要輔導在地產品,外銷東南亞。業者表示,提升品牌的知名度,才是重點。 物流廠分工包裝,裡面的面膜產品,是高雄在地品牌研發生產,在成功開拓歐洲市場後,2015年開始,也陸續到東南亞國家上架。 ==TT面膜執行長 李昆霖== 這陣子測試下來以後 確實我覺得東南亞的國家 對台灣的品牌還是有很多想像空間的 他們其實還是滿嚮往台灣的品牌 在國際上打下知名度,業者才回過頭進軍東南亞。如今政府提倡新南向,台灣在地產品,能否直接挑戰東南亞市場,高雄市政府23號特別和來自東南亞的行動電商合作,希望透過顧客對顧客的電商平台,讓在地產業試水溫。 ==高雄市政府經發局長 曾文生== 電商平台其實他有他們過去的經驗 他們也會把他們在產品銷售上 比方說像 那樣的消費族群 可能對我們的產品特別有興趣 或是怎麼樣的宣傳方式 是比較有效果的 電商業者認為,讓台灣業者了解東南亞電子商務市場脈動,可從中找到行銷和營運架構。但走過一遭的業者則提醒,提升品牌力更重要 ==TT面膜執行長 李昆霖== 就是因為曾經在 台灣的電子商務平台跌過一跤 就是所謂的 B to B to C (商品 商務 顧客)的作法 所以我們就會覺得藉由那次經驗 我們覺得在東南亞 應該先上實體通路 品牌業者建議,台灣有不少東南亞移工,在地產品南向以前,也可嘗試先賣給在台移工,測試市場接受度。記者 王介村 許政俊 高雄報導

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